These eyeshadows are so brand spanking new that they’re not even in stores yet. I bought this one from QVC (my first QVC purchase!) in what was, I suppose, a “pre-sale,” and it was just shipped out last week, arriving at my door today.
These eyeshadows are companion products to Smashbox’s HALO Hydrating Perfecting Powder, which claims to both hydrate and reduce wrinkles. (It’s a powder, right? This one is going into the Skeptic Files for me, but I’d be happy to test it if it came my way.) The packaging is like the HALO powder foundation packaging — the powder is tightly pressed in the container and you turn the perforated metal center to shave off a precision amount of product. Kind of like a cheese grater for cosmetics. Sounds strange, but the packaging has won awards. In the case of this eyeshadow duo, the darker color is in the center and the lighter on the outside, with a thin metal wall between the two concentric areas to ensure they don’t mix together.
Of the four color combinations available, I chose “Petal/Plum,” which (unsurprisingly) is a light pink/dusky purple combination. The QVC package also included two Smashbox brushes: #3 (blending brush; left) and #10 (crease brush; right).
On application, the eyeshadow does feel very smooth. The powder is a nice consistency when it comes out and is easy to apply (and the brushes are of very good quality and are themselves worth the price of admission). However, it’s also disappointingly unsaturated, especially the plum shade, which I expected to be more vibrant. There just isn’t a whole lot of color in this color. My Sagittarian nature means I’m easily annoyed by people trying to think for me, and the packaging, albeit clever, pushes those buttons as well. As you can see from the photo, turning the grater will shave off a lot more “petal” than “plum.” I assume that the fine folks at Smashbox have calculated the proportions of each product they think you will need to produce a nicely shadowed eye, but given how unsaturated the colors are, I had to keep grating out tons of “petal” to get enough “plum” to be even slightly visible on my skin. Now I have all of this “petal” left over, which I find a frustrating waste.
The big question, of course, is whether it will actually hydrate and/or reduce wrinkles in the eye area. We’ll see.
Price/Value Ratio (high-end: poor/fair/good/excellent): good, if the product works for you
Purchase again? Not in these colors; would test other colors in stores to see saturation levels and if the percentage of each shade that the packaging doles out is the right ratio for my skin. The brushes, while perhaps not my absolute favorites, are quite nice and definitely keepers.