Review: Too Faced Liquif-Eye Eye Shadow Transformer Eyeliner

By Voxy  

liquif-eye 2So the basic idea behind this product is as follows: What if you didn’t have to go out and buy a bunch of new liquid liners in order to get that nice sharp liquid eyeliner look? Don’t you already have a bunch of (oh, let’s be honest: “far too many”) eyeshadows in all kinds of scrumptious colors? Of course you do. And now you can turn all of those eyeshadows into liquid liner, with the sharp lines that medium allows, with this handy-dandy little (and I do mean little) product.

But as we all know, size is no obstacle to greatness. Genghis Khan was apparently only 5’1″, and he certainly went places. Will Too Faced’s Liquif-Eye ride around on a horse, carrying off all of your eyeshadows and possibly conquering and assimilating your blushes and brow powders? I dare not say. It hasn’t happened yet, but I wouldn’t turn my back on this product if I were you. It is, after all, Too-Faced.

Liquif-Eye works thusly:

1. Unscrew cap.

2. Remove applicator; slide it around outside rim of eyeshadow pan. (Otherwise you will get product all over the middle of the brick and its usefulness as an actual eyeshadow will be diminished.)

3. Apply to clean lids at the lashline. I always prep my lids with Too Faced Shadow Insurance (my real Too Faced love), so that goes on first, and this right on top after the primer is dry (about 10-20 seconds, or one or two go-rounds through “Happy Birthday”). I always do liner before shadow, and touch up the liner if necessary afterwards, usually with a pencil or with a bit more of this product.

4. VERY IMPORTANT — clean the brush after EVERY use with a tissue before putting it back into the container. The brush head will become stained with some color as you continue to use it, but the color will not bleed back into the bottle SO LONG AS YOU WIPE THE BRUSH. (Pass this message along to five friends in the next 24 hours or all of your hair will turn blue. If you do it right you will see the name of your true love in the steam on your bathroom mirror. I swear this works.)

Unless I need to do some quick blending with this (which is difficult under the best of circumstances), I usually go on and do my blush and/or brows after the liner and before the eyeshadow and mascara, just so it has a bit longer to dry.

As you all know, Voxy has opinions and generally shares them, even when she shouldn’t. So it may come as a surprise that I feel pretty ambivalent about this product.

Here are the pros:

• Its staying power is good, but not great. The eyeliner that I produce by mixing this with eyeshadow lasts most of the day, but it is not as good as a real liquid liner. Nor, I think, is it as good as my pencil liners. However, this might just be a Voxy-related oddity (a Voxiosyncrasy?) — in general I have trouble getting gel and cream liners to last and stay vibrant, and that’s the category that the liners that the Liquif-Eye product fall into.

• The line does stay in place; it does not drift, smudge, or smear. (As noted above, it does seem to fade on me.)

• You can build the intensity of the color. However, it seems that the liner version of the shadow will always seem slightly less saturated/pigmented. Applying multiple coats helps but does not totally solve the problem. However, if you want a softer look, this might work out just fine for you.

• The applicator is easy to control and produces a precise line. My gripe here (because of course I have one) is that I like my brush applicators to be real brush applicators, not synthetic cone-shaped things that sort of function like a brush but mostly don’t. This applicator is not an actual brush. I wish it were, and I am considering dedicating a separate actual brush to this purpose.

And here are the cons:

• Oh wait, it looks like I pretty much mentioned them under the pros. Huh.

At the end of the day, while I love the idea of this product and may use it occasionally if I feel that I absolutely must have THAT SHADE of purple as a liner, in the long term my heart belongs to my pencil and liquid liners. I haven’t tried it with loose mineral eyeshadow, so maybe I will report better results with that. Right now, after several uses with packed powder eyeshadow, I feel it will be a good product in building a more complicated eye look, like a smoky eye or something that requires several layers, but for everyday use the pencil or liquid liners are both longer-lasting and less fuss.


Too Faced Liquif-Eye Eye Shadow Transformer Eyeliner: $17.50

Provenance: Purchased

Price/Value Ratio (high-end: poor/fair/good/excellent): Good.

Purchase again? Probably not. Alas. There are other products out there that claim to do the same thing, so one of those might be an option. But really, I think pencil and liquid liners are probably sufficient.

(Have you used this product? Love it? Hate it? Want it? Let us know in the comments!)

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  1. avatar Valerie
    Posted December 2, 2009 at 10:19 pm | Permalink | Reply

    Aha! See, I am a huge fan of liquid liner and was very, very tempted to purchase this product though my budget is such that this is a little too expensive for a risky purchase.

    Seeing your review is a big help. I think I’ll stick with buying already liquified liner.

    One of the things I wondered about was whether the faux-brush and its liquid left the shadow effected in some way. Back in the 70s I remember shadows that could be applied dry or were regularly applied with water but that seemed to make them funky. (I only barely remember this as I was only a wee babe in the 70s).


    • avatar Voxy
      Posted December 2, 2009 at 10:29 pm | Permalink | Reply

      Yes, I was kind of disappointed with it. Urban Decay makes one that might work better:

      And they might be easier to use with loose mineral eyeshadows than with the pressed variety. You can also use plain water, though; you’ll need a skinny eyeliner brush. The flat ones work well for this.

      The shadow is not instantly ruined by dipping the brush into it, but you can tell where the brush has been. I imagine that if I continue to use it on the same shadow it will get funky. (OTOH, I’ve been using it on shadows from a palette, which are small to start out with. On a full-size eyeshadow, I don’t think you’d actually lose all that much real estate to this product.)

      P.S. — Glad you’re here! :)


  2. avatar Wormold
    Posted December 2, 2009 at 6:49 pm | Permalink | Reply

    Voxy, I salute you for working in a reference to Genghis Khan in your review of this product. I would totally love this to be an ongoing thing.


    • avatar Voxy
      Posted December 2, 2009 at 10:23 pm | Permalink | Reply

      Heh heh heh. He may ride in and out from time to time. Perhaps he will storm Sephora.


  3. avatar Inthelab
    Posted December 2, 2009 at 10:34 am | Permalink | Reply

    Liner before shadow? Only for liquid or pencil too?


    • avatar Voxy
      Posted December 2, 2009 at 11:23 am | Permalink | Reply

      Personally, I always do liner before shadow. I guess maybe I think it helps the liner adhere to my eyelid better if there isn’t a layer of shadow between the liner and the lid? I dunno. I know a lot of people do it the other way ’round. Maybe it’s just another weird thing I do.


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