As I mentioned in earlier posts, I think it would be fair to say that I’m generally underwhelmed by the whole face-primer thing. They just don’t seem to make a difference for me. And since they were out on the market before eyeshadow primers, I figured that an eyeshadow primer would be more of the same non-event, just in a smaller tube.
I love it when I’ve been all cynical and then turn out to be wrong, don’t you?
I ended up with a deluxe sample of Too Faced Shadow Insurance when I made some other Sephora purchase; I think it was a Beauty Insider sample or something. I certainly know I would not have wasted my hard-earned cash on what I thought at the time to be a whole lotta nothin’.
My most beloved Too Faced Shadow Insurance, I cringe at my failure to appreciate you properly. I abase myself and humbly ask for your forgiveness, O Magical Aqua Tube of Eye-Shadow-y Goodness.
TFSI is everything for me that a face primer is not — an incredibly effective product that keeps whatever is applied over it looking fresh and clean all day, and a product that I will never be without. I don’t know why TFSI works so outstandingly when regular old face primer seems to me to be made of blah, but there it is.
The product itself is a light, mousse-like silicone cream that comes out of the tube a medium beige color but that blends to near-invisibility on the eyelid. You need only the tiniest bit, an amount smaller than a grain of rice, so the tube will last forever. It dries quickly and I haven’t had any problems with eyelid irritation or itching.
I apply it to the whole lid from the lashline up to the brow, and it is a beautiful base for shadow. It actually made me fall in love with colored (i.e., non-neutral) shadows and liners again; I’d stopped using them because I was so tired of putting on purple shadow in the morning and having it be grayed out and halfway gone by lunch. Now I’m just as purple or green or gold when I get home from work as I was when I went in (uh, not counting any extra bruising I might have received from the slings and arrows of outrageous snowflakery during the day). No smudges, no fading, no oily eyelids. Both the TFSI and the shadow on top of it remove almost completely with cleanser and water; a makeup remover isn’t really necessary.
This is definitely one of my very favorite products — if I could find a face primer that made me as happy as this, I’d buy it by the truckload. I do feel, however, that I must give a nod to the other product in this arena that also has a cult following: Urban Decay’s Primer Potion. MAC also has a lid primer, and Benefit is coming out with one shortly, and there are an increasing number of other contenders as well. I don’t anticipate abandoning my TFSI, but I’d love to hear about your experiences with this or other brands in the comments!
Too Faced Shadow Insurance: $17.00
Price/Value Ratio (high-end: poor/fair/good/excellent): Excellent. That tube lasts forever.
Purchase again? Yes, without even blinking. (Sorry. I’m out of good puns, so you’re stuck with the bad ones.)
(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)