If I could sneak a teeny-tiny rider of my own into a 600-page healthcare reform bill, it would be that health insurance should also cover all impulse purchases made in drugstores while waiting for one’s prescriptions to be filled. Case in point: this Maybelline Eye Studio Color Plush quad in Purple Icon.
These new quads have gotten some good press around the interwebz, so I really didn’t need much convincing to add it to my impulse basket. There are 12 different quads, many of which are really appealing, so I had a hard time limiting myself to just the one.
The shades look very sparkly in the palette (which is disappointingly flimsy and cheap-feeling, even for drugstore makeup), but when applied, the sparkle blends out to a general brightness and luminosity that are very attractive. Maybelline attributes this to the silk protein that’s present in the powder. The shadows are well-pigmented for a drugstore brand; if you put them up head-to-head against a couture brand they would probably lose in the end but would put up a respectable fight. By the end of the day the color has faded slightly, but is still clearly present and clearly purple (I hate when purple eyeshadow loses its tint and goes grayish-brown).
The quad is meant to be used in the usual way: the middle two colors are for sweeping over the whole lid and up towards the brow bone, the darkest color goes in (or just above) the crease, and the lightest color goes under the brow as a highlighter shade. There should be a smooth transition between the lightest shade and the next lightest one; where that happens on you will depend on your own bone structure. You can also use the darkest shade as a liner but I find a pencil or gel liner to be a better option with this particular quad.
Swatches are below; colors are shown from left to right as they appear in the quad.
As usual, the applicator that comes with the product is not worth bothering with; use your own brushes for better results. I really wish they would just stop putting cheap applicators in entirely and chop $1 off the price.
By the way, if you’re ever torn between two purple eyeshadows (ouch!), one warmer and one cooler, and can’t decide which to get, get the cooler one. Any cool purple shadow can be warmed up by the addition of a swipe of pink powder blush. It’s much easier to warm up a cool purple than vice versa.
Maybelline Eye Studio Color Plush eyeshadow quad: list price $9.99, but I’m pretty sure I got it for $8-something at Target.
Price/Value Ratio (drugstore: poor/fair/good/excellent): Good. This would get an “excellent” rating if the packaging weren’t so flimsy.
Purchase again? Probably, yes.
(Have you used this product? Love it? Hate it? Want it? Give a shout-out in the comments!)