Review: Urban Decay 24/7 Glide On Eye Pencil

By Voxy  

Since I have green eyes, I’m a big fan of purple eye color, except when it is the result of a right hook. I’m still looking for the perfect purple eyeliner: not too warm, not too cool, not too light, not too dark… I am pickier than Goldilocks when it comes to purple eyeliner.

While in general I’m pretty content to buy pencil eyeliner at the drugstore, there has been an unending series of raves about the Urban Decay 24/7 pencil line. So, during the recent 20% off sale at ULTA, I tested and then picked one up in shade Ransom, a bright, slightly iridescent purple.

In order to do this, I broke one of Voxy’s Idiosyncratic Make-Up Commandments, namely: Thou shalt not buy anything that requires sharpening. I hate sharpening stuff. For a long time I have been able to get away without buying anything that needs sharpening. But I really wanted to try this pencil (long-lasting! great pigmentation! doesn’t smear!, says the internet), so I swallowed my irrational resistance and forked over my debit card.

And I have to say, for the most part, the internet was right. (About this. ONLY about this.) The pencil is nicely pigmented, with color that is reasonably long-lasting. However — and I’m sure Goldilocks would agree with me on this one — in general I do expect a high-end product to outperform a drugstore one, and I really can’t see how this is oodles ahead of the competition. The biggest thing it has going for it is that it’s a shade of violet that is both attractive and unusual; I haven’t seen this shade in any drugstore eyeliner. Because it is not terribly dark, it works best when I first tightline the upper lash line using MAC Fluidline (in either black or their violet shade, which is so dark it verges on black), and then apply this on top, smudging it out from the lashline a little bit. It is creamy and easy to apply, but I can say the same about several drugstore lines including ULTA and NYC. Now this is apparently waterproof, but I haven’t tested it in that capacity, so if anyone has it and wants to stick their head in a bucket of water and report back, that would be super.

In short, it’s a perfectly fine pencil, and if you find a shade you love and think is really unique (of which there are some; the 24/7 line is pretty extensive), then Voxy says go for it. Otherwise, most drugstore pencils will do you just as well.

Swatch is at right (UD pencil is at far left, shown alongside yesterday’s Maybelline Eye Studio Color Plush quad).


Urban Decay 24/7 Glide On Eye Pencil: $17

Provenance: Purchased.

Price/Value Ratio (high-end: poor/fair/good/excellent): Fair. If it were self-sharpening, that would be “good.”

Purchase again? Doubtful.

(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)

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One Comment

  1. avatar baz
    Posted February 6, 2010 at 2:18 pm | Permalink | Reply

    How interesting to find this post this morning. Just yesterday I strayed from my black eyeliner to wear purple and realized it really is attractive.

    I thought it was my eye color, plain ole brown, that was complemented by purple but maybe purple is just flattering for all colors.

    The eyeliner I wore which lasted despite a few stress-tears yesterday is a deep purple purchased at the drugstore for nada.
    Aubergine by Rimmel.
    I’ll have to wear it more often.
    And I’ll have to stick to it instead of venturing into urban decay’s purple (though I do have a bronze I like and want to get more of their strange colors next time the snow melts to let me hit Sephora)
    Snow. God is trying to help me. I should just listen and quit planning Sephora trips. oh well.


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