16 traditional fragrance families; 16 Myers-Briggs personality types. Surely that can’t be a coincidence! We must do a study to see if certain personality types prefer certain fragrances! Oh, wait, someone already did, and the answer is no. Bummer.
“Intuitive thought would have us believe that extroverts would go for strong, bold fragrances, while introverts would go for more subtle scents….The results of the survey were quite unexpected, and in fact showed that choice of bolder or more subtle fragrance varied among both groups to about the same degree, demonstrating no real difference.”
Huh. But wait, there’s more:
“The survey findings state that the choice of fragrance may be more influenced by other factors such as olfactory experience, the color of a brand, the packaging design and the way it is marketed.”
What? People might be choosing perfume based on … what it smells like? Wow! Who’d-a thunk it?
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