Open-Thread Thursday: Journal of the Obvious, Sales

By Voxy  

David Heinemeier Handsome - The new fragrance for women by Juice10.I apologize. I am especially snarky this week. (Did I mention the bit about work eating me alive? I have no time for niceness.)

We continue to get breaking fragrance news from the Journal of the Obvious (via

“New research points to the fact that women often buy fragrances that represent what they want to be rather than one than representing what they are about, research suggests.”


Quoth fragrance expert David Prybus: “No one buys a perfume called ‘ugly’.”

Huh. You don’t say.

“The survey results pointed to the fact that women tend to buy fragrance more on the name, package design and the marketing concept behind the product, rather than the actual fragrance itself.”

Wow! What a strange coincidence — that seems to be exactly the strategy of the perfume advertising industry. Who knew? I wonder where consumers would get the idea to buy fragrance because it represents an alluring and unrealistic ideal they hope to attain. Could it be the outrageous print and TV ads in which nearly-naked women writhe with unadulterated sensuality, perfect brides pose with perfect flower girls and perfect grooms on a perfect beach on a perfect day, Elizabeth Taylor throws her diamond earrings in the pot at a poker game, and Charlize Theron walks through her house ripping off her jewels and ballgown in a devil-may-care display of bold, hedonistic nudity? Frankly, I’m convinced that most women are much less excited about the raw sexuality and much more excited about the idea that Charlize Theron gets to just throw her stuff on the floor and she doesn’t have to be the one to pick it up again. I’ve tried this, you know. Flinging your clothes and jewelry on the floor doesn’t particularly contribute to your sense of sensual power when you know you’re just going to have to pick it up again. Also, my house is considerably smaller than Charlize Theron’s, so I have to keep walking around in circles in my living room until I’ve gotten everything off. In summer, this is OK, but in winter, what with the scarves and the earmuffs and the mittens, it’s a definite buzzkill.

If you want to capitalize on this trend, and you fancy yourself something of a J. Peterman of perfume catalogs, you might want to try your hand at the 2010 Prix Eau Faux contest going on over at perfume blog Now Smell This. According to, “Entrants for the 2010 competition are asked to submit up to 175 words of copy comprising no more than 8 sentences, while the judges will be looking for entries that are ‘funny and pretentious’ while also being ‘at least vaguely plausible’.” Prize: A $150 gift certificate from BeautyHabitat. Entries due the end of March.

OK, let’s talk about something less snarky: Sales!

Hey, it’s a good week! Reminds me of those halcyon days before Christmas.

HauteLook has BORBA today! starting at 11 am Eastern, 8 am Pacific, and Vincent Longo on Friday.

Korres is offering 30% off through 3/15 with code OAKNIGHT. Shipping is free with a $50 or more order.

Tarte is also offering 30% off (end date unknown) with code GGAD. Shipping free with a $40 or more order. (Their sales tend to end without warning, so if there’s something you’re craving from Tarte [cheek stain in Tipsy, I’m looking at you], I’d hop on it right away rather than waiting.)

Let it never be said that I do not advertise the sales of lines whose products don’t suit me. philosophy is offering 15% off skincare through 3/12 (Friday) with code SKINCARE15. (Also, I confess that since I like All Things Pink, I am mightily tempted by their new spring makeup offerings, which are pink, pink, and more pink. Anyone tried their cosmetics?)

If you’re craving a cheap online drugstore makeup fix, CherryCulture is offering 20% off through 3/15 with code MMM2010. (The “MMM” in the code is for March Makeup Madness — seasonal insanity is apparently not just for basketball anymore.)

Uh, I don’t have a Q of the W this W, mostly because I haven’t had time to think about any Qs. How about you? Want to submit some Qs to be used in future Ws? That would be great; I’d love to know what you want to know about each other!

(Ack! Forgot the photo credit! Here it is: / CC BY-SA 2.0 )
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  1. avatar elsie
    Posted March 15, 2010 at 10:28 pm | Permalink | Reply

    I go to a salon. I get my eyebrows done with wax when I get my haircut and color.


    • avatar a biologist
      Posted March 15, 2010 at 11:38 pm | Permalink | Reply

      Thanks elsie! I have tried that as well.


  2. avatar Inthelab
    Posted March 14, 2010 at 12:02 pm | Permalink | Reply

    Used to go to a salon, but now I just use wax strips.


  3. avatar Inthelab
    Posted March 12, 2010 at 6:32 am | Permalink | Reply

    Waxing with tweezing touch-ups.
    For body hair removal, depilatory.


    • avatar a biologist
      Posted March 12, 2010 at 6:55 pm | Permalink | Reply

      Thanks Inthelab. Do you go to a salon?


  4. avatar a biologist
    Posted March 11, 2010 at 9:55 pm | Permalink | Reply

    All right, I’ll go first, and bring up a beauty topic I find is less frequently discussed than contraception (often TMI). Even biologists get embarrassed about certain of our mammalian traits–and I don’t mean bellybuttons.

    I tried some home sugaring last month and was pleased with the results. I’d like to know what the other vixens do for hair removal. As a very fair-skinned brunette, one of my earliest beauty moves was to use tweezers to touch up between my brows. Bleaching my lip came later but then I moved to waxing.

    I went to college with lots of tanner blonds in a time when eyebrows were bushier, so it never really came up. What DO other women do?


    • avatar a biologist
      Posted April 20, 2010 at 11:17 pm | Permalink | Reply

      I find it really funny that a different biologist asked the same question, over at Chronicle forum today.


      • avatar Voxy
        Posted April 21, 2010 at 7:41 am | Permalink | Reply

        Oh, yes, the whole hair removal thing comes up over there with some regularity.


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