Part of the Foxalicious Fundamentals: Foundation series!
I’m still a big fan of my MAC Mineralize SPF 15 cream foundation, but if I wear it for more than a few days in a row (or if I accidentally sleep in it, ahem) it does clog my pores, just enough to be annoying and for me to want to have something else on hand to use while my skin is getting back to normal. I also worry that it will be too heavy in the summer. And as you know from last week’s episode, the Sue Devitt tinted moisturizer is not moisturizing enough for me right now, although in summer that will probably be an excellent choice. So during this betwixt-and-between time, I started flirting with some other foundations and have invited Tarte ReCreate Natural Anti-Aging Foundation to move in with me for awhile. (MAC and I were on a break! I swear, we were on a break!)
You know I have a fondness for lots of Tarte products, but I could do with a little less of the cutesy ingredient descriptions. Tarte (which now carries the tagline of “Health Couture”) has trademarked the ReCreate name, and says the product has Wrinkle Rewind (also trademarked) technology and “skinvigorating” (also trademarked) ingredients. It is paraben-free, petro-chemical-free, phthalate-free, sulfate-free, oil-free, fragrance-free, dye-free, talc-free, and cruelty-free, but it certainly is not free of marketing baggage. It’s dermatologist-tested (which means pretty much nothing) and clinically tested (results to follow). It also has gold in it! And, uh, “peat extract.” That bit is not trademarked for some reason. And while I’m picking on their language, let me say that given Tarte’s self-marketing as a “natural” brand, this product sure has a lot of ingredients that end in “-cone,” “-ide,” “-ate,” “-ane,” and “-nol.” Of course, we all know that “natural” basically means squat in the cosmetics industry, since it’s an unregulated term, but still — this foundation has 42 ingredients, which seems like a lot for a “natural” product, especially when some of them are things like dimethylacrylamide/acrylic acid/polystyrene ethyl methacrylate copolymer. (That’s one ingredient, by the way.)
The skinvigorating ™ ingredients it lists are the aforementioned peat extract, goji berry extract, mineral pigments (unspecified), wheat protein extract, and “Wrinkle Rewind ™ technology.” Can technology be an ingredient? And what is this Wrinkle Rewind ™ technology anyway? I don’t know, but it sounds impressive!!!!!
This is one of those foundations that claims to do good things for your skin even after you’ve taken it off. The back of the box contains the following statistics: “increases skin elasticity, firmness and resiliency 43% after 4 weeks,” “reduces fine lines and wrinkles 67% after 6 weeks,” and a “52.8% increase in moisture of skin 15 minutes post application.” I haven’t used it that long, and I’m not using it every day, so I can neither confirm nor deny the accuracy of these findings. However, I would like to know what a 52.8% increase in moisture of skin means, and how Tarte’s performance would compare to, say, slathering your face with aloe vera, putting on a moisturizer, or laying a wet towel on your face.
OK, I’ve been pretty harsh on lots of aspects of this product so far, but you will notice that it’s only the marketing and promotional language I’ve been after. The product itself is pretty fabulous. I use the lightest of the 12 shades, Porcelain 00, and it’s a good match for my NW20 skin. I use it over primer — Too Faced Primed and Poreless or Tarte’s own Clean Slate t5 (tm!) Infused Natural Face Primer — and it works best when I load up my brush with moisturizer before applying. First of all, less product is lost from seeping into the brush, which is good, and also it helps to ensure that there’s as much moisture as possible underneath the product. I do get dry by the end of the day if I don’t do this. The product has sheer-to-medium coverage that can be built up fairly easily; I smooth out any brush marks with my fingers before setting with HD powder. I’ve been using it on and off for a handful of weeks and haven’t had any problems with pore clogging so far; it works well in rotation with my MAC Mineralize cream foundation. And to Tarte’s credit, they actually stamp an expiration date for the sunscreen on the bottom of the box.
I picked this up at my local Sephora, where they had the full range of shades. For some reason, there are only a few shades currently available on the Tarte website, with more promised soon, and the product is not even listed on sephora.com right now. This I find unusual, since the product has been out for a bit over a year, but they recently reformulated the packaging to use a “new flo-thru pump,” so maybe they let the old stock run out online while the new products were being manufactured. Or something. (Oh, whoops! I forgot. I should have said “new flo-thru ™ pump.” Just want to be sure I have observed the proprieties.)
Price/Value Ratio (high-end: poor/fair/good/excellent): Fair to good. Foundations are expensive.
Purchase again? Yes ™.
(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)