Review: Milani Infinite Liquid Eyeliner

By Voxy  

I am always one for the big plans — the Byzantine schemes, the unnecessary gingerbread, the “why make something simple when you could make it complicated” approach. When people are coming up with a plan, they say, “Hmm… who could we take this to in order to make it needlessly complex? Voxy, that’s who!” You will remember that I am the person who, when the Fickle Finger of Fate pointed at me to take our departmental meeting minutes, submitted them set to the tune and rhyme scheme of “I Am the Very Model of a Modern Major General.” I kid you not.

The result of this, as it pertains to purple liquid eyeliner (because you know it does), is that for at least two months I have been holding off on doing any liquid eyeliner reviews because I know I also want to do a liquid eyeliner tutorial, especially since some of you have explicitly requested it. But, since I am still a babe in the woods in blogger land, this seems complicated and so I haven’t done it, because of course it should be detailed and precise.

Perfect, you enemy of the good, you.

Hence, therefore, and thusly: yes, I am still going to do a liquid/gel eyeliner tutorial. But in the meanwhile, I am going to go ahead and start posting reviews of liquid and gel products.

First up: Milani Infinite Eyeliner (available in drugstores) in shade Endless (a vibrant purple).

I am really, really pleased with this product, and have only one complaint about it. The pros are these:

1. As a drugstore product, the price is right. And for a drugstore product, the quality is excellent.

2. The product has a brush applicator, not one of those fake brush spongy things that I don’t like. The brush is fairly easy to control; mine has one stray hair that I need to trim before it leaves tiny purple designs all over my face, but in general, the brush is good.

3. The color is vibrant and does not fade. I did apply over Too Faced Shadow Insurance (my standby primer) and MAC Painterly Paint Pot

4. The liner does not smudge once applied and does in fact last all day.

My singular complaint is that by the end of the day, oddly enough, it flakes. I’ve never had a liquid eyeliner flake. I assumed that those little dark spots of fallout were mascara, but nope. Liner. (I know — I should have trusted my trusty Tarte Lights, Camera, Lashes! mascara not to flake. Dear Tarte, I abase myself at your purple-condom-swathed feet.) But this is not a dealbreaker for me, since I didn’t notice fallout until very late in the day and was impressed with its staying power and vibrancy of color.

The product comes in several shades: the purple shade I purchased is called Endless. They also offer Infinite (blue), Eternal (bright green), Forever (a light bronze), and Everlast (black). I am a little afraid of blue liquid liner, and prefer to stick with blue pencil for now, but there is no denying that I did drool over that shade for quite a long time in the store. Fortunately the Kleenex aisle was the next one over so I was able to mop up. I also drooled over the Eternal and Forever shades, but in the end decided they were probably both too light to work on me.

So. Quickie liquid eyeliner tutorial, no pictures?

1. Cleanse and prep face and eyelid in whatever your usual manner is.

2. Remove the brush from the tube. Wipe off any globs (there probably won’t be any, but just in case).

3. You have several options for actual application. Here is one, and only one. Aiming for the center of the upper lid where the lashes meet the eyelid, bring the brush in at a sideways angle, as if you were coasting or sliding down the upper face of the lashes. You want to get to the very bottom, where the lashes meet the skin. If you get product on your lashes, don’t give it another thought. Mascara will cover that up beautifully. (All right, if you get big globs on, wipe it off. But small bits don’t matter.)

4. Once the brush has snugged up next to the skin, draw it gently towards the outer corner of the eye. It’s better to draw a thin line at first. You can go back later and make it thicker if you want. If you keep the brush resting against the base of the lashes, your line should be pretty tight.

5. When you’ve drawn it all the way out to the corner, go back and start again, a little closer to the inner corner of the eye. Repeat, gradually starting closer and closer to the inner corner. If you don’t want to line all the way to the inner corner, then stop where your lashes start. Making the line extra thin there will help keep the look natural. This can be done either by gently varying the pressure as you draw from the inner corner towards the outer, or, if you are comfortable, by using your other hand to draw the brush in the other direction. (You can, of course, use the same hand, but this puts you at a funny angle for at least one eye and is challenging.)

All right. Photo tutorial coming later.


Milani Infinite Liquid Eyeliner: $5.99

Provenance: Purchased.

Price/Value Ratio (drugstore: poor/fair/good/excellent): Good.

Purchase again? Sure.

(Have you used this product? Love it? Hate it? Want it? Let us know in the comments!)

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  1. avatar KittenLashes
    Posted July 20, 2010 at 11:13 pm | Permalink | Reply

    I have no idea how to put eye liner on, at least liquid [eyeliner]. :/ I always mess up and my [problem] is it doesn’t come off! I tried to wipe it off with soap and water, but it turned my eye red, so I’m annoyed with this product. Does anyone have any tips [on how] to put it on?

    (Edited for format and readability — Voxy)


  2. avatar marigolds
    Posted April 7, 2010 at 8:34 pm | Permalink | Reply

    I bet you could still carry off the Louise Brooks, s_d! (And that’s funny, because that’s how I imagine you looking. Very chic.)


  3. avatar Systeme_D
    Posted April 7, 2010 at 12:40 am | Permalink | Reply

    I stopped wearing it when I hit thirty-something, stopped coloring my hair black, and ditched the bright red lipstick.

    I decided that I could no longer carry off the Louise Brooks look.

    Now I let the silver in my hair show, wear dark mauve lipstick, and use pencil liner. I’m still fabulous, but it’s a softer look.


  4. avatar Systeme_D
    Posted April 7, 2010 at 12:25 am | Permalink | Reply

    I am a liquid eyeliner pro.

    To be honest, I don’t wear it any more, but I did for years.

    I swore by L’Oreal’s Lineur Intense Liquid Eyeliner. It glides right on, with no globs or skips.

    And it survived a ride on the Maid of the Mist at Niagara Falls. That’s when I knew it was irreplaceable!

    As to application hints, practice is the key. Just as if you were painting, slide the brush on the inside of the tube before application. Strive for one smooth motion when applying.

    With practice, I got so I could start with a thin line, get thicker at a particular point on my lid or under my eye, and then go back to thin with just a slightly greater degree of pressure and an ever-so-slight twist of my hand.

    That’s how you get to Carnegie Hall!


    • avatar Voxy
      Posted April 7, 2010 at 12:27 am | Permalink | Reply

      Why did you stop wearing it, if I may ask?


    • avatar a biologist
      Posted April 7, 2010 at 12:43 am | Permalink | Reply

      Thanks for the tips!


  5. avatar marigolds
    Posted April 4, 2010 at 11:07 pm | Permalink | Reply

    I bet if you search youtube for tightlining you’d find about a million good videos. Just, you know, until Voxy can get her camera on.


    • avatar Voxy
      Posted April 4, 2010 at 11:10 pm | Permalink | Reply

      Sure thing, and here is one:

      And here’s a photo tutorial:

      (Hey, maybe I don’t have to do my own after all! What say you — vids or no vids?) Let me add that I’m happy to do them, but if you feel it’s unnecessary, then maybe I ought not to.


      • avatar a biologist
        Posted April 5, 2010 at 10:53 pm | Permalink | Reply

        Aha! I had read of tightlining, but didn’t know what it was. Thanks for the links! I tried a little this morning with my usual pencil, but it looks like I need some weekend practice before I can pull it off on a weekday morning. I bet it will be easier with a brush, too.

        As far as videos by Voxy, I’d love to see your own videos, but links to good quality video would also be nice. I have youtube-phobia. Between the bad lipsync videos. ranting d00ds and despair-inducing comments, I usually give up quickly.


  6. avatar a biologist
    Posted April 4, 2010 at 10:34 pm | Permalink | Reply

    Thanks for the description!

    I have not tried liquid liner yet but I’d like to. One of my friends lines her top lid with black and it makes a very cute retro look.

    I’m okay with a pencil on the bottom lid, but now that I have primer and am trying to use pencil on the upper lid I realize I’m not very good at it. I can’t seem to get it close enough to my lashes. I’ll try coming at it from the angle you describe here.


    • avatar Voxy
      Posted April 4, 2010 at 10:40 pm | Permalink | Reply

      Actually, for that you probably want to tightline. I’ll have to do a video post. One where the camera is on the whole time. Ahem.

      In the meanwhile, it’s totally OK to wiggle the pencil right in among the lashes. You want it to cover the lash line. The other way to tightline is to come at it from the *bottom* — that is, from the underside side of the top lashes. There is a tiny bit of eyelid between the roots of the lashes and where the lid turns into the waterline. Approaching from underneath (not putting it on the waterline, but on that little landing strip of eyelid) will get the eyeliner right in there.


  7. avatar Froggy
    Posted April 4, 2010 at 5:16 pm | Permalink | Reply

    By “getting it right,” do you mean application tips, or color choice, or what tool to use, or what effect to get… etc.?  

    Yes to all of the above. I usually wind up applying more than I need then taking some off to end up with the look I want. This is probably not how it should be done.


    • avatar Voxy
      Posted April 4, 2010 at 6:32 pm | Permalink | Reply

      Ah. OK. I just tried doing a video tutorial and although it went fine, there were a couple of stupid beginner’s errors on there, like for example not having the camera on while I was doing the eyes. Which is a pity, because it was a nice look. So in a few days I’ll try again. I think showing will be much easier than explaining with words.


  8. avatar Froggy
    Posted April 4, 2010 at 4:15 pm | Permalink | Reply

    Maybe not so much with colours like purple, but do you have any tips for getting undereye eyeliner right consistently?


    • avatar Voxy
      Posted April 4, 2010 at 4:38 pm | Permalink | Reply

      By “getting it right,” do you mean application tips, or color choice, or what tool to use, or what effect to get… etc.?


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