Part of the Foxalicious Fundamentals: Foundation series!
Rejected product names for the Urban Decay Urban Defense Tinted Moisturizer:
Urban Derision: The foundation that mocks you
Urban Detritus: The foundation made from cigarette butts, ticker tape, and gum picked up off the street on New Year’s Day in Times Square
Urban Decomposition: The foundation that makes you Urban Decay just a little more quickly than you otherwise might have
Fortunately for the folks over at UD, they are not likely to run out of cutesy names anytime soon; MoreWords.com lists 3772 words that start with the letters “de.” Urban Detumescence, Deworming, and Dentures are just a few keyboard strokes away!
UD Urban Defense Tinted Moisturizer SPF 20 is a new product that’s just been released. I thought I’d review it now so that if you find it tempting (“Desirable”) you can order it during the UD F&F Sale (“Deal”).
As so often happens, I’m going to pick on (“Derogate”) the packaging first. I don’t know why so many of the people who make tinted moisturizers have made the choice (“Decision”) to use opaque packaging that neither clues you in to the color of the product nor lets you know how much is left. I assume it has something to do with keeping the sun-protective ingredients away from light, but there are SPF foundations that get around this and use the same ingredients, so I’m at a loss. The UD product comes in an opaque purple pump container that is just not particularly haute-looking (“Deluxe”). In fact, I think it looks a little cheap (“Declassé”). But anyway.
The product comes in only 4 shades, which are (from light to dark) Halo, Bodyguard, Bulletproof, and Forcefield. I ordered Halo, and was concerned it might be too light, but it blends in well enough. It’s not as perfect a match for me as the Sue Devitt TM, but it’s close enough to blend. Again, I would regard it more as a light foundation than an actual moisturizing product; I used it in place of a moisturizer one day and found it insufficiently moisturizing, but over my regular moisturizer and primer it performed much better. The primer was particularly valuable in keeping it from drying to a blotchy finish — once it’s dry, it’s really difficult to try to buff, remove, or otherwise redistribute the pigment, so use a primer and be sure you’ve blended well, especially around the hairline. The color looks quite different wet vs. dry, so don’t be surprised. In the swatch below, the wet product looks too yellow for me, but as I sheered it out and it started to dry and be absorbed, the yellow tone became much less detectable. If you’re less pink than I am, you’ll probably have no trouble at all.
It did last reasonably well all day without looking overly dry, but there’s no question that the finish is less dewy than either of my regular liquid/cream foundations. I’m still looking for a TM that is truly grab-and-go for summer wear — I’d wear this as a tinted sunscreen for a beach trip, a bike ride, or running errands in the sun, but it won’t substitute for a foundation for me for any work-related or formal activity where I need to look put-together. But if your skin is less dry than mine, or you don’t need or use a primer in your regular makeup routine, this will probably work much better for you than it did for me.
Price/Value Ratio (high-end: poor/fair/good/excellent): Fair.
Purchase again? No. (“Denied.”)
(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)