Review: Too Faced Lip Insurance Lip Primer

By Voxy  

“No matter how wet or sweaty you get – your lips aren’t going anywhere!”

Oh, wait, sorry — wrong product. (Sorry; I’m still laughing about that.)

As a fan of Too Faced Primed and Poreless facial primer and Shadow Insurance eyelid primer, I was chomping at the bit (sort-of pun sort-of intended) to try their new Lip Insurance lip primer. Result: hat trick for Too Faced on the primer front. This is an excellent and really useful product.

I love lip color, but, as an inherently lazy creature, hate to reapply. Seriously, I can research and write a book, do a 16-hour grading marathon, and spend hours on getting the color just exactly right in a visual art project, but apparently slapping on a second coat of lip gloss after lunch is just too demanding a task. This really does increase the wearlength of lipsticks, glosses, and stains.

Lip Insurance is a thin whitish cream that you apply to clean lips with a doe-foot applicator. Upon application it turns basically colorless and helps to smooth and fill in lip lines. It’s best to have your lipstick or gloss laid out and ready to go before applying, because if you apply this product and then spend five minutes picking out a lipstick, your lips will be dry and crunchy by the time you get the lipstick on. (Ask me how I know.)

I have to say I was really surprised by how well this product works. Anything but a long-wearing stain is usually off my lips in less than two hours, and this got my lipstick and gloss through a good four hours — and that’s four hours of talking and eating and doing all of the things you’re not supposed to do if you want your lipstick to last (which is, basically, everything). Yes, I lost some shine and color, but it was much better than the without-primer version.

I haven’t yet tried this with a bright red lipstick that might feather, so I can’t say whether or not it helps with lipstick bleeding outside the lip line. I have tried it with regular lipsticks, glosses, and balms, and it’s worked great with all three. This is a great product for everyday use, and would be especially useful before an event or party at which you need to look put-together for a long time but don’t want to be sneaking off every ten minutes to re-prettify your pout. Definitely a keeper.


Too Faced Lip Insurance: $19 (The photo on Too Faced’s site shows a brush applicator but mine is a doe-foot, so there must have been some change in the product design; it also says the color is “colorless,” which it is, but then it shows a color that is far from colorless. Just so you know.)

Provenance: Purchased

Price/Value Ratio (high-end: poor/fair/good/excellent): Good, so far. We’ll see how long the tube lasts.

Purchase again? Yes.

(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)

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