Review: Shiseido Extra Smooth Sun Protection Cream For Face, SPF 36

By Voxy  

Pop quiz!

Which of the following things is true of this product?

A. It has a smooth, creamy texture, is very moisturizing, and wears well
under makeup
B. It has a non-irritating broad-spectrum sunscreen containing octinoxate
and zinc oxide
C. It is marketed as being “very water-resistant” and perspiration-
D. It smells like someone set off a dirty bomb made of home perm kits
in your bathroom
E. All of the above

Bonus essay question: In 500 words or less, explain why Shiseido thought it would be a good idea not to put the expiration date of the sunscreen on either the tube or the box. No, seriously. I’d like to know.

The company has recently changed its formulation so that the SPF is 38, so that’s the product I’ve linked to below. I have no word on any comorbid change of scent.


Shiseido Extra Smooth Sun Protection Cream For Face, SPF 38: $30 at Nordstrom’s

Provenance: Purchased (not at Nordstrom’s)

Price/Value Ratio (high-end: poor/fair/good/excellent): Fair.

Purchase again? Yes, along with a bag of clothespins for my nose. I really hope the SPF 38 version is unscented; the stuff really does stink to high heaven.

(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)

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  1. avatar marigolds
    Posted June 12, 2010 at 6:47 am | Permalink | Reply

    Oh wait, we had homework?

    Seriously, though – have you tried Paula’s Choice skin care/sun care products? I just ordered her SPF 30 spray-on sunscreen and am *really* hoping this solves my goopy, oily post-sunscreen problems in the mornings. (I was looking for an under-primer mattifying gel to neutralize the sticky oil slick that forms from ALL sunscreens I’ve tried, and then I realized that i should just CHANGE SUNSCREEN TYPES.) I hope it lives up to the reviews on the site. (I love her books, and her lines are well-priced, but I hope the products actually follow the directions she gives in her books – I get a bit suspicious when people start selling things they’ve critiqued in the past. Sigh. Such a cynic.)


  2. avatar chaosbydesign
    Posted June 11, 2010 at 8:57 pm | Permalink | Reply

    I’m going to go for E. All of the above.

    With regard to the lack of expiration date, perhaps Shiseido are under the erroneous assumption that consumers will love the smell of their product so much that they will be unable to resist reapplying it so often that there is no way any product would be left by the time it reaches its expiration date, therefore rendering the expiration date useless.


    • avatar Voxy
      Posted June 11, 2010 at 10:49 pm | Permalink | Reply

      Shh! Don’t give away the answer to your fellow students!

      Your essay, however, demonstrates admirable original thought and presents a plausible hypothesis. A-.


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