I have held off on writing this review as long as I could, but the time has come.
Let’s say you have a really good student in class who, inexplicably, at the end of the term, turns in a surprisingly crappy final project. And so you send the following email:
Dear Make Up For Ever,
Ha ha! You seem to have inadvertently sent me the leftover crusty paints from your fifth grade art project in lieu of the fabulous Aqua Creams I was expecting. What a joker you are! The rest of your work is so consistently good that I am sure that this was some farcical error that we will laugh about someday. I can try to grade your product last so that you will have time to send me the utter fabulousness that I’m sure you meant to turn in.
Uh… Oh. Really? Oh.
All righty then.
I am going to go out on a limb as one of the few beauty bloggers who seems not to be gaga over these Make Up For Ever Aqua Creams. Seriously, everyone seems to be in love with them except me. Let me be perfectly frank — I wanted to be gaga. I anticipated gaga-ness. I positively dreamt of gagaliciousness. And it is only after several days’ testing that I have to admit defeat and say that I just can’t get my gaga on over these products.
There are, for me, three problems with these creams. First, they are not really creams. A cream should have the consistency of cake frosting. It should be, well, creamy. The texture of these “creams,” though, is more like — warning: strange comparison ahead — the baked meringue layer of a lemon meringue pie. If you tried to swirl a brush through a lemon meringue pie, which I am not suggesting that you do, you would end up with small gobs of meringue and a slightly wet brush — but you would not have a cream. Seriously, that’s what these remind me of.
Second, they are difficult to apply smoothly with either a brush or fingers. A cream should, IMHO, be more workable than these are, and no matter how careful I am, if I even approach the upper lash line, I get the cream equivalent of fallout beneath my lower lashes. And, since these are long-lasting and virtually waterproof, that fallout is extremely difficult to remove. So I can’t get the product where I want it, but it inevitably ends up where I don’t want it, and then I can’t get it off. Lovely.
Third, and I’m sorry to say this, since I have such respect for MUFE as a line, but the packaging just feels cheap. Something that costs $22 should come in a glass jar, not in a thin plastic jar with a lid that’s difficult to replace (the threads in the lid just don’t seem to want to catch — and this is true of all four of the colors I have). MAC has it all over MUFE in this regard.
I have three shades designated for eyes (#13 Warm Beige, #15 Taupe, and #22 Emerald Green) and one for cheeks and lips (#5 Peach). The peach looks gorgeous in the pot, but as soon as I dipped into it I found that immediately below the surface (which was relatively matte-looking) was a surprising amount of gold shimmer. The color is all wrong for a blush for me — and don’t even think of using it on your lips unless you are going for the Tin Man’s Girlfriend look. The #13 and #15 are OK shades, but given the problems with consistency and application, they are not going to ever be my go-to bases for neutral shadows. And while the #22 Emerald Green shade is a gorgeous color, it proved surprisingly difficult to work with in building a base for a look with green + blue, gold, or brown shadow. I also really wanted #19, which is a fabulous purple, but it’s not being sold in the US because apparently there is an ingredient that’s not cosmetically approved here.
I’ll keep them, and find ways to use them, but I confess myself greatly disappointed.
Maybe you’ve had better luck? I’m open to my mind being changed…
#5 Peach, #22 Emerald Green
#13 Warm Beige, #15 Taupe. Don’t ask me why my skin appears white in this one. I give up.
Make Up For Ever Aqua Creams: $22 (Sephora exclusive at the moment)
Price/Value Ratio (high-end: poor/fair/good/excellent): Oooh. Toughie. If I liked the product, I’d probably say Fair. (The packaging really does bother me.) Given that I don’t like the product, I’m going with Poor.
Purchase again? Doubtful.
(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)