A Biologist’s recent comments on the Wall about mascaras flaking got me thinking about this product, which I don’t think I ever reviewed.
Tarte’s Rejuvelash is an oddball little product that I can’t manage to either like or dislike. It’s a clear, moist gel with aloe and vitamins that you can use later in the day to refresh your mascara if your lashes have started to dry out and get spidery. It declumps and helps make lashes feel softer and more natural. So you could do a day at the office and then use this to refresh your look before going out at night instead of swiping another coat of mascara on and possibly making your lashes either clumpy or more spidery.
Oddly, you can also use it as a sort of primer and apply it to bare lashes before putting on mascara. Which is kind of counterintuitive — if it’s supposed to soften mascara, it seems like it would be kind of a bad primer. But it’s not bad. It doesn’t lengthen lashes at all (then again, it doesn’t promise to), but it does make mascara go on with fewer clumps.
I think I just don’t wear nearly enough mascara for this product to make a real difference. I also think I’m OK with that.
Of course, it wouldn’t be a Tarte review if (in spite of how much I like their products overall) I didn’t pick on their marketing language. Ready?
Quoth Tarte: “This unique lash exhilarator uses a blend of natural emulsifying agents in combination with our patented flexible bristle brush to gently eliminate clumps.”
Lash “exhilarator”? Really? When I put it on, are my lashes going to jump up and down with excitement? Someone needs to scour the Tarte offices and remove every single thesaurus they find. I bet they have ’em hiding under plants and stuff.
By the way, “flexible bristle brush” means that the joint between the brush tip and the shaft bends crazily when you try to push it back into the container because the flange around the opening to the container is really tight and the stem of the brush doesn’t really seem quite strong enough to push the brush into the container. (Yes, innuendos abound here. But it would be vulgar of me to mention them.) And the bristles themselves aren’t really flexible, and even if they were, your lashes hardly provide enough resistance to make them bend.
Tarte also cites the “Skinvigorating ™ ” ingredients that Rejuvelash contains:
• Aloe leaf extract (I’m all right with that one)
• Provitamin B5, a “vitamin B derivative that treats and thickens lashes” (I’m all right with this one too, although the “thickens lashes” part is always an iffy claim)
• Vitamin C, an “antioxidant that fights free radical damage and prevents oxidative stress and premature signs of aging, while brightening skin.” OK, here we get into trouble. Do I really have free radical damage on my eyelashes? Are my eyelashes prematurely aging? And vitamin C brightens skin, maybe, but I’m putting it on my lashes.
• Water, because “pure water delivers and retains moisture.” Water delivers moisture? Who’d a thunk it? And water retains moisture? ::beats head against wall:: And we’re not even getting into the “pure” issue. Really, Tarte is the only company that is trying to spin the leading ingredient in almost every single skincare product we buy into a unique brand-specific value-adding component.
OK, enough. It’s all right. It does help mascara look fresher at the end of the day. And if they didn’t make all these fabulous claims for it, I probably wouldn’t even be tempted to snark about it.
Tarte Rejuvelash: $16
Price/Value Ratio (high-end: poor/fair/good/excellent): I’m wavering between “poor” and “fair” on this one. For the price, my lashes aren’t nearly exhilarated enough. I wouldn’t say they’re anything beyond “mildly pleased.”
Purchase again? Nah.
(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)