Gee, do you think bareMinerals took (let’s say “borrowed”) a page from Bobbi Brown in terms of product titling? Bobbi Brown Spring 2011: “Pretty Powerful” campaign; bareMinerals Summer 2011: “Pretty Amazing” lipcolor. Huh. Pretty Suspicious, if you ask me.
People tend to be either lovers or haters when it comes to bareMinerals. As usual, I am the outlier. I really like some products and really dislike others. (Love: bareMinerals Multi-Tasking Face powder concealer in Bisque and SPF 15 Matte Foundation — even though I have to buy two different shades and mix them together to get a match for my skin tone. Hate: Original “dewy” SPF 15 Foundation, All-Over Face Color [no “face color” should be “all-over”], pretentious capitalization.)
I’m mostly on the bM bandwagon for the “Pretty Amazing” lipcolor. I have maybe one foot trailing on the ground in terms of caveats, but I’m mostly on the wagon. At the mo’ there are eight shades of this liquid lipcolor available, in colors ranging from bold to bright to unwearable. (Srsly, who looks good in ghostly pink? No one. Sorry, MAC Viva Glam Gaga — NO ONE looks good in this color.) Do NOT buy this product unswatched. And don’t buy based solely on some swatches you saw on the internet (including here). Go to the store — Sephora, ULTA, a bareMinerals store, wherever — and swatch it on yourself. These lipcolors are almost opaque, and when you see how that color that sounds so lovely really looks on your skin, you may be surprised. “Courage” was not the shade I intended to buy, but it was one of only two shades that were wearable for me. The one I’d originally had in mind would have looked fuglicious.
It’s a comfortable product to wear — not drying like some longwear lipcolors can be, and the wearlength is really very good (at least four hours in my timed trial, after which point I forgot to keep checking). Touchups or a midmorning dollop of gloss are not strictly necessary but do help the color wear evenly. Blotchiness as the product wears off is a built-in problem for opaque lipcolor, but these manage it reasonably well. Because they are so opaque, you’ll have to finesse it with lip pencil if you don’t want a hard lip line, and you’ll have to find a color that really matches. (For “Courage,” I’ll recommend UD 24/7 lip liner pencil in Paranoid, and not just because I like the juxtaposition of those two words.)
And speaking of the juxtaposition of words, I have to share with you the bM blurb about the product.
“The innovative hydrating glaze of our Pretty Amazing Lipcolor cocoons your lips in opaque high-impact lipcolor. The cushiony texture, insatiable shine and seriously polished appearance will propel you into an elevated state of gorgeousness. And our precision applicator handles like a racecar, cornering, sculpting and accentuating every curve of your luscious lips for enduring color with real staying power. Pretty Amazing.”
1. What is “high-impact” lipcolor? Is it like high-impact aerobics? Do I need to buy it sneakers and a Jane Fonda leotard?
2. “Insatiable shine.” What? What is that? You know that “insatiable” already has a meaning, right? And that in this context, that meaning makes no sense? Right. Just checking.
3. This is my favorite bit. The applicator handles like a racecar. Let me guess: it zooms around your mouth at speeds of up to 200 mph, you can only move the applicator to the left, and if you get bumped by the person next to you at the ladies’ room mirror while you’re applying, you will flip over and die in a ball of fire. (P.S.: “Cornering” also has a meaning — several, in fact, and none of them is appropriate to putting on lipcolor.)
Lip with bareMinerals Pretty Amazing Lipcolor in Courage:
bareMinerals Pretty Amazing Lipcolor in Courage: $16 for 0.13 oz
Price/Value Ratio (mid-range: poor/fair/good/excellent): Good.
Purchase again? Probably, but they’ll have to come out with some more shades that are wearable.
UPDATE! Bare Escentuals is having a Friends & Family sale from Thursday 6/16 through Sunday 6/19. Get 20% off with code LOVE at checkout.
(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)