Review: Josie Maran Argan Oil Hair Serum

So here’s the thing.

I love, love, love Josie Maran’s Argan Oil. The plain old argan oil in the bottle with the dropper. You can use it on anything. Put a few drops on your hands, rub them together, and pat gently on your face as a facial moisturizer. Use it on your dry cuticles and your scrabbly elbows. Rub a drop into your lips when they’re dry.

I am not normally one for hair product rah-rah. This is an area of beauty in which I usually settle for functionality. Maybe if I had the world’s most gorgeous hair, it would be different. But normally, I’m a blowdry-and-go gal. And then I discovered one of the best uses of argan oil ever. Put about 8-10 drops in your palm (up to 15 or so if you have long hair), rub your hands together, and run your hands over and through damp hair before blowdrying. You will have the softest, smoothest, shiniest hair this side of a Barbie doll. You will whip your hair back and forth toss your head from side to side looking coyly in the mirror like a Pantene model.

So of course when I saw that Josie Maran had actually come out with a full-fledged hair serum with argan oil, I thought that it would surely be perfection in a bottle. But just as with her facial primer, I think that the plain old argan oil is better than the custom-designed hair product.

Argan oil is really popular for haircare at the moment (I was late to the trend) — Moroccanoil is probably the most well-known product name, but argan oil is turning up in lots of other products as well. I looked at the ingredient lists for several other products before springing for the JM Serum, since I wanted to find one that had a high proportion of argan oil in relation to silicones. Most hair serums have silicones in them, since they’re good for smoothing the hair and taming frizzies, so I wanted to make sure I purchased something that wasn’t 99% silicones with a dash of argan oil. In the JM Serum, argan oil is the fourth ingredient, after three silicones, which was better than other products that I looked at.

And it’s OK. But it’s not as good as plain old argan oil by itself. So I’ll use it up, and will probably try mixing a little extra argan oil in with it to see if that improves its performance (and it will help my argan oil last longer too, so that might turn out to be win-win).


Josie Maran Argan Oil Hair Serum: $30 (Sephora exclusive)

Provenance: Purchased.

Price/Value Ratio (high-end: poor/fair/good/excellent): Poor. But then again I’m against high-priced hair-care items. (Meanwhile, it’s perfectly OK for me to spend $50 on a lippie. Consistency, thy name is apparently not Voxy.)

Purchase again? No. But I will continue to buy and use argan oil. And as much as I love Josie Maran, if I can find a less expensive argan oil that’s as good, I’ll switch. There’s only so much the removable wallet can bear.

(Have you used this product? Love it? Hate it? Want it? Give a holler in the comments!)